CHICAGO-BASED STUDIO dedicated to CRAFTING
HOLISTIC BRANDS that
HELP SHAPE a more
MINDFUL, EQUITABLE,
& SUSTAINABLE FUTURE.
Imaj is dedicated to helping sustainability-focused lifestyle brands build instant credibility in a skeptical market, stand out next to well-established “eco-hero” brands, and drive new and repeat purchases through our Mission to Market Brand Accelerator.
Helping sustainability-focused lifestyle brands cut through the noise of greenwashed competitors
Crafting holistic brands for visionary leaders building better ways to live, shop, and connect.
Because you’re not just here to sell a product, you’re here to change how we consume and what we value.
That kind of impact deserves a brand that reflects your purpose and performs with clarity.
→ Launching with a look that doesn’t match the quality or ethos of what you’re offering
→ Struggling to explain what makes your brand different in a way that actually lands
→ Watching traffic come in but not convert, and wondering why they’re not buying
→ Missing out on collaborators and partners who just don’t get it yet
Your product deserves more than a plug-and-play logo and generic “eco” messaging. It needs a brand that communicates your mission clearly, builds trust instantly, and makes people feel something, because that’s what moves them to act!
Most new sustainability-focused lifestyle brands start with good intentions and a great product… but fall flat when it comes to connecting with the right people.
Even the most
values-driven products can
go unseen
We help founders build brands that earn trust, turn first-time visitors into raving customers, and unlock the kinds of partnerships and press that actually scale impact.
Through research, messaging, and intentional design, we’ll shape a brand that feels aligned, looks premium, and clearly communicates your purpose to everyone who interacts with it.
Mission to Market
A strategy-first accelerator for conscious product brands
Gia is so incredibly creative and truly presented designs even better than I could have ever imagined. I am so happy with the work Gia has provided me. She was quick to respond, listened to my needs, ensured we were clear on the requirements, and turned around the work promptly. I highly recommend Gia for social media, graphic design, and brand strategy.
I hope to work with Gia again soon!"
"11/10 for Gia!"
-Cindy, Founder, The DIsco Edit
She reated a fresh and beautiful brand identity for my marketing agency that truly feels like me. She's a quick communicator and quickly got my site up and running while arming me with a batch of branded social media graphics. I would strongly recommend her to anyone looking to update or create new visual branding for your business. I hope to work with her again.
"Gia is amazing!"
-Becky, Founder, Angled Marketing
You’ve built
something meaningful.
Now let’s make sure your brand shows it.
Explore How it Works
↴
The Mission to Market Brand Accelerator is a 6-week sprint designed to take your sustainability-focused lifestyle brand from fragmented to fully aligned— with strategy, story, and design that reflect your values and drive real results.
The Breakdown
The Result
We kick off with collaborative discovery sessions to clarify your mission, audience, market position, values, and product differentiators. From there, we define your creative direction including: mood, tone, typography, and color palette, so your brand feels as intentional as the product behind it.
You walk away with clarity, confidence, and a strong foundation that ensures your brand connects emotionally and communicates clearly to customers, retailers, and investors.
↴
the breakdown
The Result
You get a polished identity system that elevates perceived value, builds recognition, and positions your brand for long-term trust and growth.
We bring your brand to life with logos, icons, submarks, and brand assets that scale beautifully across packaging, website, social, and more.
the breakdown
The Result
You get a polished digital presence that builds trust at first glance, encourages first-time visitors to try your products, and inspires them to share your brand with their communities.
We bring your new brand to life across the platforms that matter most. This includes custom website design direction, launch graphics, and social media templates built to reflect your brand’s strategy and visual identity. Every touchpoint will feel cohesive, credible, and aligned with your mission.
↴
the breakdown
The Result
You walk away with a powerful, cohesive brand that sparks excitement, stands out to aligned partners, and inspires conscious consumers to take action from day one!
This is where everything comes together. We transform your new identity into a fully equipped brand system, ready to hit the market with impact. You’ll receive a complete suite of launch-ready assets, including polished brand files, packaging templates, and a detailed brand guide so every touchpoint stays consistent as you grow.
↴
Hello, I'm Gia
I’m not here to sell more stuff for the sake of it.
I’m here for the brands rewriting the rules!
The ones building better alternatives, challenging industry norms, and prioritizing people and the planet.
Sustainability and conscious consumerism aren’t trends to me, they’re how I move through the world. That’s what led me to this work in the first place.
With a BFA in Fine Arts and over a decade of branding experience, I’ve helped founders turn their vision into a brand that feels as intentional as the mission behind it. Clients have called me a creative partner, a confidence booster, a hand-holder…and (accurately) a perfectionist.
I pour everything into each project and keep refining until it feels right.
This isn’t about slapping on a logo and calling it done. It’s about building something unique, credible, and impactful that we can both be proud of!
I believe creativity lives in the in-between moments. Whether I’m hiking, getting lost in museums, or crafting with my daughter, I’m always fueling the next idea.
Bringing your BRAND'S
ESSENCE and EDGE to LIFE, ensuring it RESONATES with the AUDIENCE it's DESTINED for.
We collaborate with visionary brands, EMPOWERING them to FLOURISH and create a RIPPLE EFFECT of TRANSFORMATION in society.
